adminlisa – EventMploy

Writing a New Chapter for EventMploy

Posted on June 14, 2024June 25, 2024 by adminlisa

Hello, EventMploy Community!

As the CEO and founder of EventMploy, it is with great excitement that I announce a new chapter in our journey. For those who may not know, EventMploy is more than just an app; it’s a vibrant community where event freelancers and organisers connect seamlessly. As someone with over 30 years of experience in the event industry working both as an event organiser and as a freelancer, I saw firsthand the challenges of finding the right talent and opportunities, which led to the birth of EventMploy. Countless conversations with event professionals helped me understanding I was not the only one. Now, we’re ready to evolve and take our vision to the next level.

Why the Change?

Our brand refresh isn’t just about a new logo or colour palette; it’s about reimagining how we serve our community. Over the past years, we’ve listened to your feedback, observed industry trends, and brainstormed countless ways to enhance your experience. Our goal has always been to bridge the gap between event organisers and freelancers, but we realised we could do more. Much more.

What’s New?

1. Expanded Marketplace: We’re thrilled to introduce a new feature that connects event organisers with not only freelancers but also with businesses supplying essential services like audio-visual equipment, staging, and more. Imagine having all your event needs met in one place – it’s now a reality with EventMploy.

2. User-Friendly Design: Our app has undergone a complete makeover. Expect a sleek, intuitive interface that makes finding work or talent easier than ever. The new design ensures a smoother, more enjoyable experience for both freelancers and organisers.

3. Advanced Matching Algorithm: Our enhanced algorithm now considers even more factors to match freelancers with the perfect gigs. Availability, skills, experience, and even preferred event types are considered to ensure the best possible matches.

4. Community Features: We’re building a stronger community with new features that allow for networking, sharing insights, and learning from each other. From forums to webinars, we want EventMploy to be a place where you grow your career and connect with like-minded professionals.

Our Vision

EventMploy was born out of a simple idea: to make the event industry more accessible and efficient for everyone involved. This new chapter is about doubling down on that commitment. We envision a world where no event goes understaffed and no freelancer is without opportunities. A world where finding the right suppliers is just a click away, and organising an event feels less like juggling and more like orchestrating a beautiful symphony.

Join Us

We couldn’t have reached this point without you, our dedicated users. Your trust, feedback, and engagement have been our guiding light. As we embark on this new chapter, we invite you to explore the new EventMploy, make the most of the expanded features, and continue to be an integral part of our community.

Together, we are rewriting the future of the event industry. Here’s to new beginnings and endless possibilities!

Thank you for being a part of the EventMploy family.

Warm regards,

Lisa Price

CEO & Founder, EventMploy

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Feel free to share your thoughts or any questions you might have about the new features. We would also love to hear all about your event experiences. We’re here to make this community as beneficial and rewarding as possible! Your stories and insights are what make EventMploy a truly special place. Whether you’re a seasoned pro or just starting out, there’s always something new to learn and share. We are committed to fostering a supportive environment where everyone can thrive. So, let’s embrace this exciting new chapter together and continue to build a dynamic and successful future for the event industry.

Unveiling Excellence: The Best Event Management Courses in Australia

Posted on November 13, 2023June 25, 2024 by adminlisa

In a world where the events industry is booming, the demand for skilled and creative event managers is higher than ever. Whether it’s a corporate conference, a lavish wedding, or a music festival, the success of any event hinges on meticulous planning, seamless execution, and a touch of artistic flair. Aspiring event managers in Australia are fortunate to have a plethora of educational options to choose from. In this blog, we will explore the best event management courses in Australia, shedding light on the institutions that stand out for their comprehensive curriculum, industry connections, and track record of producing successful event professionals.

RMIT University – Bachelor of Business (Event Management)

RMIT University, based in Melbourne, is renowned for its innovative programs and industry-focused approach. The Bachelor of Business (Event Management) offered by RMIT is a standout choice for those seeking a well-rounded education in event management. The program covers key areas such as event planning, marketing, logistics, and risk management. Students benefit from RMIT’s strong industry connections, with opportunities for internships and practical experience in real-world event settings. The course also incorporates guest lectures by industry experts, providing valuable insights and networking opportunities for aspiring event managers.

William Blue College of Hospitality Management – Bachelor of Business in Event Management

Situated in Sydney, the William Blue College of Hospitality Management is a leading institution dedicated to producing professionals in the hospitality and event management sectors. The Bachelor of Business in Event Management is a comprehensive program that equips students with the skills and knowledge needed to thrive in the dynamic events industry. The curriculum covers event design, budgeting, marketing, and project management. What sets William Blue apart is its strong emphasis on practical experience, with students actively involved in organizing real events, gaining hands-on skills that are invaluable in the professional world.

TAFE Queensland – Diploma of Event Management

For those looking for a more hands-on and practical approach to event management education, the Diploma of Event Management at TAFE Queensland is an excellent choice. TAFE Queensland is a respected institution with a focus on vocational education and training. The diploma program covers event coordination, logistics, and marketing, preparing students for the challenges of the industry. With a strong emphasis on practical skills, TAFE Queensland provides students with the opportunity to plan and execute events as part of their coursework, ensuring they graduate with real-world experience.

University of Technology Sydney (UTS) – Master of Business in Event Management

The University of Technology Sydney (UTS) offers a Master of Business in Event Management, catering to individuals who already possess a bachelor’s degree and are looking to specialize further in event management. This program is designed to deepen students’ understanding of the strategic and business aspects of event management. UTS, located in the heart of Sydney, provides a vibrant and dynamic environment for students to engage with industry professionals and stay updated on the latest trends. The curriculum includes modules on event marketing, sponsorship, and risk management, offering a well-rounded education for aspiring event leaders.

Box Hill Institute – Advanced Diploma of Event Management

Located in Melbourne, Box Hill Institute is a recognized provider of vocational and higher education. The Advanced Diploma of Event Management offered by Box Hill Institute is a comprehensive program designed for individuals who want to delve deeper into the intricacies of event planning and management. The curriculum covers event design, stakeholder management, and the use of technology in events. Box Hill Institute’s strong industry connections provide students with opportunities for internships and networking, ensuring they are well-prepared for the competitive events industry upon graduation.

Edith Cowan University (ECU) – Bachelor of Arts (Event Management)

Edith Cowan University, based in Perth, offers a Bachelor of Arts with a major in Event Management. This program is designed for students who want a broader perspective on the events industry within the context of arts and culture. ECU’s curriculum covers event planning, marketing, and cultural aspects of events, preparing students for diverse roles in the field. The university’s commitment to practical experience is evident in its work-integrated learning opportunities, allowing students to apply their knowledge in real-world settings. Additionally, ECU’s strong ties with industry professionals provide students with valuable networking opportunities.

Event School London – Professional Event Management Course

For those seeking specialized short courses in event management, Event School London offers a Professional Event Management Course. While not based in Australia, this online course caters to an international audience, including aspiring event managers in Australia. The course covers essential aspects of event management, including planning, budgeting, and marketing. What sets it apart is its flexibility, allowing students to learn at their own pace. Event School London’s instructors are industry professionals with extensive experience, providing students with practical insights and advice.

What about Venue Management?

Venue managers are the unsung heroes behind the scenes, ensuring that events run smoothly from conception to execution. A specialized education in venue management not only hones technical skills but also cultivates a strategic mindset necessary for overcoming the unique challenges posed by different event scenarios.

Venue Management School at The International College of Hotel Management (ICHM)

While event management is a multifaceted field, a crucial aspect often overlooked is venue management. The International College of Hotel Management (ICHM) offers a specialized program that addresses this gap — the Venue Management School. Situated in Adelaide, ICHM is globally recognized for its hospitality and hotel management programs.

The Diploma of Venue Management at ICHM is a unique program tailored for individuals aspiring to specialize in the intricacies of managing venues for events. Covering everything from selecting the ideal venue to ensuring its smooth operation during events, this diploma program equips students with the skills needed for a successful career in venue management.

Venue Managers School hosted by Venue Management Australia

Venue Managers School is a two year program (one week over two consecutive years) created by the Venue Managers Association. This is a program created and delivered by industry professionals who are leaders in the industry. The Venue Management School is designed to cater to individuals keen on mastering the nuances of venue management. Here’s what sets this program apart:

VMA, being a prominent association in the events industry, provides students with unparalleled networking opportunities. Connections with professionals and organizations within the VMA network can be instrumental in shaping a successful career in venue management.

Choosing the right event management course is a crucial step towards a successful and fulfilling career in the dynamic events industry. The institutions mentioned in this blog have proven themselves as leaders in providing quality education, combining theoretical knowledge with practical experience. Whether you prefer a bachelor’s degree, diploma, master’s program, or a course specifically for venue managers, these institutions offer diverse options to suit your educational and career goals. As you embark on your journey to become an event management professional, consider the unique strengths of each program, the industry connections provided, and the hands-on experiences that will shape you into a competent and creative event manager. The stage is set, and the spotlight is on you – take the first step toward an exciting and rewarding career in event management.

Unveiling Excellence: The Best Event Management Courses in Australia

RMIT University – Bachelor of Business (Event Management)

William Blue College of Hospitality Management – Bachelor of Business in Event Management

TAFE Queensland – Diploma of Event Management

University of Technology Sydney (UTS) – Master of Business in Event Management

Box Hill Institute – Advanced Diploma of Event Management

Edith Cowan University (ECU) – Bachelor of Arts (Event Management)

Event School London – Professional Event Management Course

What about Venue Management?

Venue Management School at The International College of Hotel Management (ICHM)

Venue Managers School hosted by Venue Management Australia

Mastering Event Budgeting: A Comprehensive Guide to Effective Planning

Posted on October 17, 2023July 17, 2024 by adminlisa

Planning and managing an event, whether it’s a corporate conference, a wedding, a fundraiser, or a music festival, requires meticulous attention to detail and careful financial planning. One of the key pillars of successful event management is budgeting. Creating an effective budget ensures that your event runs smoothly, all expenses are accounted for, and you achieve your desired outcomes without any financial hiccups. In this guide, we will walk you through the essential steps to budget effectively when managing an event.

Define Your Goals and Objectives

Before you start budgeting, clearly define the goals and objectives of your event. Understand the purpose of the event, the target audience, and the desired outcomes. Having a clear vision will help you allocate funds to the right areas and prioritize expenses accordingly.

Estimate Income and Expenses

List all potential income sources, such as ticket sales, sponsorships, donations, and merchandise sales. Be realistic in your estimations and consider different scenarios. Then, create a detailed list of expenses, categorising them into major categories such as venue, catering, decorations, marketing, entertainment, and staff. Research and gather accurate quotes to ensure your estimates are as precise as possible.

When you have a clear understanding of potential income and expenses make sure you know your break-even point. How many tickets do you need to sell, what sponsorships do you need, how much merch do you need to sell to cover all of the expected expenses.

Set Priorities

Your financial priorities will be driven by why you are running your event, are you trying to make a profit? Are you getting paid to create and run the gig? Is your event about brand awareness and money is no object? You financial and event priorities will all stem from this understanding. From here you can set other event priorities. Not all aspects of an event are equal in terms of importance. Determine which elements are crucial to the success of your event and allocate a larger portion of your budget to them. For example, if the quality of the entertainment is a top priority, allocate a larger budget for a high-profile performer. Priorities will also depend on your event vision; some things cannot be compromised if it encompasses the event essence.

The challenge is that not everything will land at the same time, you might have to commit to the talent prior to having quotes on theming. Experienced campaigners will be able to make some gut-feel decisions here, those new to event management might make a few mistakes, here is your opportunity to reach out via networks to get some advice.

Create a Contingency Fund

Unforeseen expenses are inevitable in event planning. It’s wise to set aside a contingency fund, typically around 10-15% of your total budget, to cover unexpected costs. This safety net will help you handle any last-minute changes or emergencies without derailing your entire budget. The other thing to keep in mind is that you need to commit to expenses often before the money starts rolling in. It is a risky venture to enter into event production without funds available to cover expected expenses because events often don’t go ahead for a variety of reasons – not enough ticket sales, changes in the line-up, external influences such as venue issues or global pandemics!

Embrace Technology

Utilise event management software and budgeting tools to streamline the process. These tools can help you track expenses in real time, manage vendor contracts, and monitor your overall budget progress. They also facilitate collaboration among team members and provide a centralized platform for all financial information. Stay tuned for our coming blog on how to use Monday.com to streamline your event planning.

Negotiate and Compare Quotes

When dealing with vendors and service providers, don’t hesitate to negotiate and seek competitive quotes. Compare different options to get the best value for your money without compromising on quality. Be transparent about your budget constraints, as some vendors might be willing to work within your budget to secure your business. The sooner you lock in quotes the better, the closer to the event the more opportunity the vendor will have to charge an “urgency fee”. The timing of your event may also be affected by what else is going on in your location. The more events at the same time, the more work for the vendors, it’s economics, lack of supply and increases in demand will drive up prices.

Monitor and Adjust

As your event planning progresses, continuously monitor your budget against actual expenses. Regularly update your budget spreadsheet or software to track any deviations. If you notice overspending in one area, look for opportunities to cut costs in another. Flexibility is key to staying within your budget while delivering a successful event.

Budgeting and forecasting (regular updates to the budget based on quotes) is key to financial success. Getting the team to think about where the money is being spent will help to make your event a financial success. Cashflow is key, knowing when money is come in and is due to go out is Business 1.01. Lose track of the cashflow at the peril of your event’s financial success!

Involve Your Team

Effective budgeting requires collaboration among your event planning team. Assign roles and responsibilities for tracking expenses, approving expenditures, and updating the budget. Regular team meetings to discuss financial progress and to come up with some new ideas or find efficiencies and to make adjustments will keep everyone informed and aligned.

Effective budgeting is the foundation of successful event management. By defining clear objectives, estimating income and expenses, setting priorities, and embracing technology, you can create a well-structured budget that ensures your event’s success while minimising financial stress. Remember, flexibility and constant monitoring are essential for staying on track and adapting to any changes that may arise. With careful planning and attention to detail, you can confidently manage your event’s finances and create a memorable experience for your attendees.

The Power of Giving: Why Engaging in Charity Events is Essential for Our Communities

Posted on September 20, 2023July 17, 2024 by adminlisa

In a world that often seems to prioritise personal gain and individual success, it is easy to forget the profound impact that community and collective action can have on our society. Charity events, a cornerstone of community engagement, play a vital role in fostering a sense of togetherness and addressing the needs of the less fortunate or causes bigger than the individual. In this blog, we will delve into the importance of creating charity events for the betterment of our communities and the myriad benefits they offer to individuals and society as a whole.

Fostering a Sense of Community

At the heart of charity events lies the notion of community. And one thing that appears universal across time and borders is that all communities create and attend events. Engaging in charitable activities allows individuals to connect with their neighbours, coworkers, and fellow citizens on a deeper level. These events bring people from diverse backgrounds together, bridging gaps and fostering a sense of unity that is essential for strong, resilient communities.

In today’s fast-paced world, many of us are disconnected from our neighbours and community members. Charity events provide a platform for individuals to break free from their daily routines and engage with those around them. Whether it’s a food drive, a fundraising walk, or a local cleanup effort, these events remind us that we are part of something bigger than ourselves.

Addressing Local Needs

One of the most tangible benefits of charity events is their ability to address pressing local issues. Communities often face a range of challenges, from food insecurity to homelessness to educational disparities. Charity events serve as a direct response to these challenges by mobilising resources and volunteers to make a difference.

For instance, a community food drive can provide meals for families in need, while a charity run can raise funds for local schools or healthcare facilities. By focusing on the needs of their own communities, charity events ensure that resources are allocated efficiently and effectively, leading to meaningful, sustainable change.

Teaching Empathy and Compassion

Engaging in charity events is an excellent way to instill empathy and compassion in individuals, particularly in children and young adults. When we participate in activities that directly benefit others, we gain a deeper understanding of the struggles and challenges faced by our neighbours. This firsthand experience fosters a sense of empathy and encourages us to act with compassion in our daily lives.

For children, charity events can be especially impactful. They learn valuable lessons about generosity, kindness, and the importance of giving back to their community. These early experiences can shape their values and guide them towards a lifetime of civic engagement and philanthropy.

Strengthening Social Bonds

Charity events provide a unique opportunity for social bonding. When people come together to work towards a common goal, they form strong connections and friendships. These bonds not only enrich individual lives but also contribute to the overall cohesiveness and resilience of the community.

Volunteering side by side with others builds trust, camaraderie, and a shared sense of purpose. These social connections can extend beyond the event itself, leading to lasting relationships and a network of support that can be invaluable in times of need.

Personal Growth and Fulfillment

Engaging in charity events isn’t just about giving; it’s also about receiving. Many participants find that their involvement in charitable activities brings a profound sense of personal fulfillment and growth. Helping others, whether through time, money, or resources, can be a deeply rewarding experience.

When individuals actively contribute to the betterment of their community, they often discover hidden talents and abilities. They gain a sense of accomplishment, boost their self-esteem, and develop a greater appreciation for the world around them. This personal growth can have a ripple effect, positively impacting other aspects of their lives.

Creating a Culture of Giving

Charity events play a vital role in shaping the culture of a community. When these events become a regular part of community life, they establish a culture of giving and civic responsibility. This culture encourages individuals to stay engaged and committed to making a positive impact in their surroundings.

A community that values charitable activities is more likely to prioritise the welfare of its members and work together to address challenges. This culture of giving can also attract businesses, organisations, and individuals who want to be part of a community that cares about its members and the greater good.

Tackling Global Issues from a Local Perspective

While charity events primarily focus on local needs, they are not isolated from the global context. Many global challenges, such as climate change, poverty, and healthcare disparities, have local manifestations. Engaging in charity events provides individuals with the opportunity to contribute to the broader effort to address these global issues on a grassroots level.

By working on local charity initiatives, communities can raise awareness and advocate for change on a larger scale. Additionally, the skills and experiences gained through participating in charity events can empower individuals to become more effective advocates for global causes.

In a world that can sometimes feel divided and disconnected, charity events serve as a powerful reminder of our shared humanity. They bring communities together, address local needs, and inspire empathy, compassion, and personal growth. By creating or managing charity events, event professionals can play a vital role in creating stronger, more resilient communities and contribute to a culture of giving that has the potential to transform our world for the better. So, the next time you have the opportunity to create or manage a charity event in your community, remember the profound impact it can have, both on those you help and on yourself.

Are Sustainable Events Even Possible?

Posted on July 13, 2023July 17, 2024 by adminlisa

After working in different types of events over a long period of time, even though events generally have a very positive impact on the local community and those who attend, one thing that has always worried me is the negative environmental impacts that come with many events, the larger the event, generally the bigger the impact.

Here are some common environmental impacts associated with events:

Waste Generation: Events often produce significant amounts of waste, including food waste, packaging materials, building materials, decorations, costumes, signage and other disposable or one of use items. According to insidethegames.biz around 130,000 meals were thrown away at the Tokyo Olympics.
Energy Consumption: Events require energy for lighting, heating or cooling, sound systems, and other equipment. The energy sources used, such as fossil fuels or renewable energy, can have different environmental implications in terms of greenhouse gas emissions and air pollution. Do you know how many miles the food you are serving has come from?
Water Usage: Events may require substantial water consumption for catering, sanitation, landscaping, and other purposes. Depending on the region and water scarcity, this can strain local water resources and ecosystems.
Transportation: Attendees traveling to events contribute to increased traffic and emissions. The mode of transportation used, such as private cars or public transport, affects the overall environmental impact.
Noise and Air Pollution: Large events with loud music, fireworks, and generators can create noise pollution. Additionally, the use of generators and other equipment can contribute to noise and air pollution, especially if emissions control measures are not in place.
Land and Habitat Impact: Events held in natural or sensitive areas may result in habitat disruption, damage to vegetation, and disturbance to wildlife. Proper site selection and management strategies can help mitigate these impacts.
Carbon Footprint: The carbon footprint of events includes emissions from energy usage, transportation, waste management, and other factors. High carbon emissions contribute to climate change and its associated environmental consequences.
Water and Air Quality: Improper waste disposal and inadequate wastewater management can lead to contamination of water bodies and deteriorated water quality. Similarly, air pollution from generators, vehicles, and fireworks can have adverse effects on air quality.

To minimise these impacts, event organisers can adopt sustainable practices such as waste reduction and recycling, energy-efficient technologies, carbon offset programs, promoting public transport options, selecting environmentally friendly venues, and raising awareness among attendees about sustainable behaviour.

It is worth noting that the environmental impacts can vary significantly depending on the type of event, its scale, and the actions taken to mitigate those impacts.

Certain types of events tend to have a more significant impact on the environment due to their scale, duration, and associated activities. Here are a few examples of events that can have a high environmental impact:

Music Festivals: Large-scale music festivals often attract tens of thousands of attendees, resulting in high energy consumption, substantial waste generation, and increased water usage. The use of temporary infrastructure, including stages, lighting, and sound systems, along with transportation emissions, can contribute to their environmental footprint.
Sporting Events: Major sporting events like the Olympics, World Cup, or Formula 1 races require extensive infrastructure, transportation networks, and energy consumption. Construction of stadiums, increased traffic, waste generation from spectators, and associated tourism can have significant environmental consequences.
Conferences and Exhibitions: International conferences and trade exhibitions often involve long-distance travel for participants, leading to substantial carbon emissions. These events also require large venues, energy-intensive equipment, and waste generation from promotional materials and catering.
Festivals and Parades: Festivals, carnivals, and parades, such as Mardi Gras or Rio Carnival, can generate enormous amounts of waste, including confetti, costumes, and food packaging. They also contribute to increased energy consumption for lighting and sound systems, as well as transportation emissions due to large crowds.
Construction Projects: While not a one-time event, construction projects like stadiums, convention centres, or large infrastructure developments can have significant environmental impacts. They often involve land clearing, habitat disruption, increased energy and water consumption, waste generation, and emissions from construction equipment.
Mass Gatherings: Political rallies, protests, and mass demonstrations can lead to increased waste generation, especially in terms of signage and placards. These events may also involve transportation emissions due to the large number of people gathering in one location.

It’s important to note that the environmental impact of an event is not solely determined by its nature but also by the practices and policies adopted by organisers and attendees. By implementing sustainable strategies and promoting eco-friendly behaviour, the negative environmental impact of events can be significantly reduced.

To reduce the environmental impact of an event, organisers can adopt various strategies and practices. Here are some effective ways to minimize the environmental footprint:

Sustainability Planning: Develop a comprehensive sustainability plan that outlines specific goals, targets, and actions to minimise the environmental impact of the event. Assign responsibility to a dedicated sustainability team or coordinator to ensure effective implementation.
Venue Selection: Choose event venues that have environmental certifications (such as LEED certification) or eco-friendly features. Consider proximity to public transportation, access to recycling facilities, and the venue’s commitment to sustainable practices.
Waste Management: Implement a robust waste management system that prioritises waste reduction, recycling, and composting. Provide clearly labelled recycling and composting bins throughout the event area. Minimise single-use items and encourage reusable alternatives.
Energy Efficiency: Use energy-efficient lighting and equipment. Opt for LED lights, which consume less energy and have a longer lifespan. Consider renewable energy sources, such as solar or wind power, to meet electricity needs. Encourage exhibitors and vendors to use energy-efficient appliances and equipment.
Water Conservation: Promote water conservation practices, such as using water-efficient fixtures and encouraging attendees to minimize water usage. Reuse water where possible, and ensure efficient irrigation practices if landscaping is involved.
Transportation and Carbon Offsetting: Encourage attendees to use public transportation, carpooling, or cycling to the event. Provide incentives for sustainable transportation choices, such as discounted public transport passes or bike rentals. Offer carbon offset options to mitigate emissions from travel to the event.
Food and Beverage Choices: Serve locally sourced, organic, and seasonal food options. Minimize food waste through careful planning, portion control, and donation of excess food to local charities. Use biodegradable or compostable food packaging and utensils.
Communication and Education: Raise awareness among attendees, exhibitors, and staff about sustainable practices and the importance of reducing environmental impact. Provide clear information about recycling and composting locations, sustainable transportation options, and other eco-friendly initiatives at the event.
Collaboration and Partnerships: Work with vendors, suppliers, and exhibitors who prioritize sustainability. Set sustainability requirements in contracts and encourage them to adopt environmentally friendly practices. Collaborate with local environmental organizations to share knowledge and resources.
Measurement and Reporting: Monitor and measure the event’s environmental performance, including energy consumption, waste diversion rates, and carbon emissions. Use the data to identify areas for improvement and set targets for future events. Publish a sustainability report to showcase the event’s environmental achievements and transparency.

By implementing these strategies, events can significantly reduce their environmental impact and promote sustainability among attendees and stakeholders.

Top Tips for Maximising Ticket Sales to your Next Event

Posted on June 16, 2023June 25, 2024 by adminlisa

Hosting a successful event requires meticulous planning, and one crucial aspect is selling tickets. As an event manager, your goal is to attract attendees and maximise ticket sales. In the vibrant events landscape of Australia, competition is fierce, making it crucial to adopt effective strategies. Read on to find invaluable tips to boost your ticket sales and ensure a memorable experience for your attendees.

Identify Your Target Audience

Understanding your target audience is crucial when selling tickets for your event. You might have a clear picture of your event audience based on the event concept, one mistake event marketers can make is not knowing enough their target market and then making assumptions about their preferences. By conducting thorough market research to identify their preferences, interests, and demographics you can determine the most effective channels to reach them, such as social media platforms or industry-specific websites. By tailoring your marketing efforts to suit your target audience, you can optimise your ticket sales and maximise attendance.

Implement a Multichannel Marketing Strategy

To increase ticket sales, leverage the power of multiple marketing channels. A mix of paid and unpaid channels will be necessary. Be prepared to pay 7-8% of your event revenue on advertising. To effectively use unpaid marketing channels such as social media knowing where your customers consume their social media can help you target your marketing message. With a variety of social media platforms having a presence on all of them is time consuming and unless you have the resources to feed all the channels with content you might need to prioritise some of the channels over the others.

Engaging content about your event and targeted advertisements can help you reach fans and potential new customers. Collaborate with influencers and industry partners to amplify your reach. Additionally, invest in email marketing campaigns to connect with potential attendees directly. By diversifying your marketing efforts across various platforms, you can effectively capture the attention of your target audience.

Optimize Your Event Website

Your event website is a crucial tool for selling tickets. Make sure it is visually appealing, easy to navigate, and optimised for mobile devices. Clearly display event details, pricing options, and an intuitive ticket purchasing process. Consider integrating secure payment gateways to enhance customer trust and reduce cart abandonment rates. Implementing a user-friendly website will help streamline the ticket purchasing experience and increase conversion rates. The size of your event and the complexity of the seating manifest will dictate what ticketing software you choose. Larger complicated events need the backend power of Ticketmaster or Ticketek but most events can utilise other platforms such as Accesso, Trybooking or Eventbrite. Each platform has its pros and cons, once again understanding your customers and how they might buy tickets to your event can help you make this decision.

Offer Early Bird and Group Discounts

Since COVID event audiences seem to be continuing to purchase tickets very close to the event date, incentivising ticket purchases by offering early bird discounts, providing a sense of exclusivity to early adopters may help to move early ticket sales. Early bird promotions create a sense of urgency, encouraging potential attendees to secure their tickets sooner. Creating a waitlist is a great way of gauging interest in your event but also helps to build your mailing list. You might also consider offering group discounts to attract larger attendance. By offering discounted rates for groups of friends or colleagues, you can increase ticket sales while promoting a social atmosphere at your event.

Leverage Influencer Marketing

Collaborating with influential individuals who would appeal to your audience can significantly boost ticket sales. Identify influencers who resonate with your target audience and have a strong online presence. Encourage them to promote your event through sponsored content, giveaways, or discount codes. Their endorsement and engagement can generate buzz, expand your reach, and increase ticket sales.

Encourage Word-of-Mouth Marketing

Word-of-mouth remains a powerful marketing tool. Encourage attendees to share their excitement about your event with friends and family. Offer referral incentives such as discounts or exclusive perks to those who bring in new ticket buyers. Provide shareable content on social media and create a dedicated event hashtag to facilitate discussions and online engagement. By fostering a sense of community and encouraging attendees to become event advocates, you can amplify your ticket sales.

Provide Exceptional Customer Service

Delivering outstanding customer service can make a lasting impression on attendees and lead to positive word-of-mouth referrals. Respond promptly to inquiries and provide personalized assistance. Utilise chatbots or dedicated support channels to handle common queries. During the event, ensure smooth operations, clear communication, and efficient problem-solving. By going the extra mile to provide exceptional customer service, you can enhance attendee satisfaction and build a loyal customer base for future events. Finding the right people to help you deliver your event will not only help you as the event manager create a fantastic event but also create memorable experiences for your event attendees.

Selling event tickets requires a strategic approach that encompasses understanding your target audience, adopting a multichannel marketing strategy, and optimising the ticket purchasing experience. By implementing the tips outlined in this blog post, event managers can increase ticket sales, generate event buzz and some great sales. If you are looking for event staff or event suppliers to help deliver your event come see us at www.eventmploy.com.

Is it a disagreement or a path to a new idea?

Posted on September 8, 2022July 17, 2024 by adminlisa

We all know how stressful it is to work in the events or hospitality industry. Having deadlines, physical demands, environmental conditions, being responsible for the risks to other people’s wellbeing, working in the public eye and working with the public all adds to increased stress levels. It can be a real rollercoaster. Added to that is the inevitable disagreements that we have with colleagues, clients, suppliers, and members of the public.

In my career I can’t tell you how many difficult conversations I have had to be a part of, some have gone well, some not so well. Such as telling clients that despite all their plans they can’t do something because the risk assessment doesn’t stack up or cutting employee hours because of declining ticket sales or having to negotiate with a supplier about changing bump-in times to suit other suppliers. None of these things are fun and I am sure you could add a hundred more examples from your career.

These difficult conversations must be had though, so the event planning and delivery can continue. Sometimes you need to have an argument or disagreement to get everyone to voice their concerns, clear the air and move on. Conflict generally gets a bad rap, mainly because of the behaviour of participants not because conflict itself is a bad thing. Disagreements and arguing can be a great thing for an event team. Resolving difficult issues can really galvanise a team, it exposes each other to a diversity of thinking and helps the team to understand each other a little bit better.

As most businesses now are coming to understand diversity is a good thing and cognitive diversity results in a smarter group who will come up with better ideas. As the saying goes two heads are, better than one, and many heads are even better, especially when everyone is willing and feels safe to share their experience and opinions.

One of the worst things that can happen when deciding on how to deliver certain event elements is that people with experience or expertise stay quiet. Or the decision makers do not listen.

Another problem is “group think” may envelope a team, this is when people collectively believe or buy into the wrong decision.

I personally experienced that in 2009 when working at the MCG. Collingwood were playing Geelong in a preliminary final, it was a huge game, the public area was sold out. The MCC members area was a mix of reserved seats and general admission. Nearly 15,000 people were in the queue when we opened the gates around 4.30pm. In what is now incredulous in hindsight we convinced ourselves the crowd had all come in early. They hadn’t – and 20 minutes before the bounce the gates to the MCC Members Reserve were closed with an estimated 2,000 waiting to get in.

If only someone had argued with the group think, the gates would still have been closed but at least some more effective plans would have been implemented in the meantime.

While different opinions and disagreements can feel uncomfortable, they can help a team make progress towards a solution with innovative solutions. This is in contrast to when people have “nicer” conversations and either agree or hold back what they think.

Unfortunately, sometimes in difficult situations we lead with our ego wanting to prove we know best or to “win” the argument. We might ignore the logic behind another person’s view or dismiss evidence that should be considered. The aim of the conversation shifts from resolving an issue or solving a problem to everyone out for themselves and their own agenda.

So how can we approach conflict and disagreements in a psychologically healthy way? We need to change the way we approach disagreements and conflict. Change is difficult, training and practice is necessary for this behaviour to become the default position of the group debate. Here’s how…

1. Remember We Are All Aiming for the Same Goal

Clients, freelancers, suppliers, local government representatives and even attendees – ultimately, we all want the same thing – a safe event where there are no distractions between the event and the event attendee.

Everything we are doing, all the planning, the risk assessments, the delivery, and the disagreements should be all aiming to that one goal. If that is not your goal, you are most probably in the wrong business.

By keeping the aim of your event in clear focus any conversation, any disagreement, any argument then has a different outcome. It is not about who wins or loses, it is not about who is the smartest person in the room, it is about listening to all points of view and selecting the solution that gets you closer to your aim and ensures the maintenance of trust in the relationship.

In my experience I have seen many difficult conversations where the goal seems to be…

To persuade people you’re right or
To look better than your challenger

In contrast if we want to find better solutions together, we need to set the stage by kicking off the discussion with a reminder of the shared goal. Encourage people to use inquiry and understanding as the basis of the conversation with an emphasis that everyone is on the same team. Offer these reminders:

We’re here together in the spirit of inquiry, as colleagues, not opponents
Our shared goal is to find the best way to overcome this challenge so we can deliver an amazing event
All viewpoints to achieve this goal are encouraged and welcomed
There is no “winners” or “losers”, the event wins if we make progress
Everyone is an equal participant, there is no hierarchy or special importance given to one person’s viewpoint over another’s
We need to recognise that people have varying experiences, not all will suit the situation but all of that experience is valid

2. Keep it About Facts, Logic and the Specific Situation

To ensure an effective and efficient debate the hardest thing to do is to keep the conversation on track. Discussions can very quickly splinter, especially when people feel like their ideas are under attack or if they don’t feel listened to or respected. In these types of discussions regardless of how closely aligned the participants are to the overall event goal, every participant will be coming at the discussion from a different perspective.

In situations when people feel strongly about their opinions, they can subconsciously, use logical fallacies, they might dodge questions, use irrelevant or bad facts, and in the worst instances be dishonest. They can also bring in different issues which distracts from the points being discussed.

It’s important for participants to use the following rules, so none bad behaviours are not displayed during the discussion…

The discussion is not about who cares more, who’s the loudest, who’s most powerful, or who’s the most articulate
No deceptive tactics – including hiding facts, not stating the truth when you know it and not leaving anything out
Identify facts and clarify when your comments are an interpretation of a fact
Identify logical fallacies
Analyse the evidence and the quality of the evidence, including the source. Remember the best evidence is primary evidence, whenever you can try to see the actual situation for yourself.
If the debate diverts into side discussions steer the conversation back to the topic at hand

3. Don’t Make It Personal

Arguments tend to go off track very quickly when people feel like their ideas, their experience or their expertise is being questioned. When emotion and ego become part of the discussion participants become more interested in protecting themselves or their ideas than looking for innovative solutions.

The most productive discussions need to have the following ground rules…

No name calling or personal attacks
Don’t use judgemental statements or questions. Questions like “how could you believe that?” or “it’s obvious, why can’t you see it?” may put the other person on the defensive. Questions using “what”, such as “what makes you feel that way?” or “what has led you to that conclusion?” are more helpful.
Assume that everyone’s intentions are good, and they are trying to do their best
Understand that you will not lose face for changing your mind and you don’t have to be “right”
Encourage everyone when the discussion is moving you closer to a workable resolution, rather than when someone is “right”

4. Be Respectful

For working relationships to be truly productive, you need to be willing to respect everyone’s point of view and be prepared to change your mind or your position if someone has a better solution. Here are some tips on how you can display respect in difficult conversations…

Respect the experience and expertise that each person brings with them
Don’t take things personally
Actively listen to every person and their viewpoint, even if you disagree
Admit when you’re wrong and accept when others have good ideas or solutions
Be curious. Bad ideas can be useful; they can help point us in the direction of new or better solutions

5. Pick the Right Time

When people are under pressure, now might not be the right time for a discussion where all parties are not in agreement. In contrast waiting for the “right” time just may not be possible due to event timelines.

A simple “is now a good time to talk about…” is a great way to start a conversation in a neutral way. It demonstrates you respect the other person’s time and it also gives people an opportunity to delay the conversation so they can prepare for the discussion.

Give people time to come to the discussion with their thoughts and facts prepared, don’t blindside people by making them discuss difficult topics or things that need cognitive effort. When people are prepared for a discussion you will have a thorough discourse getting you closer to the “best” solution for the circumstances in the time you have.

When working in events or hospitality there are always going to be difficult conversations you will need to have. In time sensitive situations you will also be under pressure to resolve issues or come up solutions quickly. Sometimes you can’t wait for the perfect decision you will just have to make some decision. The more you practice discussions using these tips the better the outcome for you, the other people in the discussion and your event.

Events are back, but is it all silver linings?

Posted on April 13, 2022July 17, 2024 by adminlisa

Right across the country for a while now events have been making a comeback and people are coming back to events. But no event symbolises this return more than this year’s Formula 1 Australian Grand Prix! The Formula 1 Australia Grand Prix was run 108 weeks after the 11th hour cancellation of the 2020 event. The Grand Prix, which may have been buoyed by the Netflix effect of Drive to Survive, was the hottest ticket in town with almost 420,000 attending over the four days and 128,000 race goers attending the final day of the event.

There is other good news in Melbourne, with the announcement this week that the 2026 Commonwealth Games will be held across regional Victoria with the opening ceremony to be held at the Melbourne Cricket Ground. The games will be held 20 years after the 2006 Commonwealth Games which was a huge success. In the meantime, Melburnians are feasting on a huge number of events with Melbourne International Comedy Festival taking centre stage with hundreds of shows across dozens of venues. Hamilton and Moulin Rogue continue to wow audiences, and Crowded House taking to the stage at the Sidney Myer Music Bowl and exhibitions of Gabriel Chenal at the National Gallery of Victoria closing in April and Elvis: Direct from Graceland

Further north the Sydney Royal Easter Show celebrated in style with a Royal visitor with Princess Anne officially opening the bicentennial show, only to be marred by the end of the weekend with a large brawl leaving one youth dead, another injured and another in custody and in another serious incident when a four-year-old was left unrestrained on a ride. The ride was subsequently shut down pending an investigation by Safework NSW.

Great Southern Nights is coming to a close after three weeks of reigniting the NSW live music scene and quite literally getting the show back on the road with a number of regional performances.

Sydneysiders are also experiencing The Phantom of the Opera on a harbour stage in not only a spectacular location but in what we have come to know as a very safe COVID experience.

And finally Bluesfest will make a triumphant return over Easter despite two years of shutdowns and the Bluesfest site being inundated with flood waters during the most recent devastating weather events in the Northern Rivers area.

Right around the country things are happening – the Brisbane Cycling Festival, over in the west The Wiggles are back and in Alice Springs, Parrtjima 2022 — A Festival in Light, Parrtjima is a free authentic Aboriginal light festival. And even better than the Formula 1, the Birdsville Races made its triumphant return on April 10/11.

All around the country people are coming out and enjoying events and event freelancers, organisers and suppliers are settling into the new normal. But unfortunately it seems the industry is lurching from one crisis to another with staff shortages now the next major challenge facing the industry.

Hospitality venues around the country are struggling for staff, some major event venues are turning away business and the demand for event is outstripping the industry’s capability to deliver capable staff. At the start of the footy season the MCG was making headlines for all the wrong reasons, queues a mile long with many of the catering outlets shut due to hospitality shortages.

Indications are the problem is not going away in the short term with the National Skills Commission monthly vacancy report showing there were 269,700 jobs advertised in February – an increase of 9,300 jobs from January. The current rhetoric in the Federal election campaign seems to be more about creating jobs than finding and skilling people up to work in the jobs that are currently unfilled. And at the same time industry representatives have noted great difficulties hiring event managers with any experience. It begs the question where have all the event workers gone and what does this mean for the events industry?

Here are the 5 top issues to look out for…

1. Staff shortages are putting pressure on all parts of event delivery and operations. You may need to make some smart choices about what event elements are essential and what you need to let go. Make sure these choices and staff shortages don’t lead to shortcuts in managing event details, training new staff or any element of your operations relating to health and safety.

We think this is going to be the biggest challenge with the exodus of experienced qualified staff from the industry and the remaining increased requirements related to COVID continue to put stress on operations. Where experience staff could spot a health and safety issue a mile off, inexperienced staff will need training, guidance and supervision to make sure nothing is missed. You might need to use some external training support to take some of this load. There are many options to choose from, here is an example of online courses for health and safety and also emergency management. SAFETYINDUCT – Web-Based Learning Space

2. Managing customer expectations will be an essential communication requirement, although don’t expect that will make any great difference as customers don’t appear to be very forgiving now as staff shortages impact other industries as well and add to the frustration many are feeling in the community.

Customers are different somehow. The COVID years have done nothing to improve the mood of some customers, the additional rules, lack of staff and not being out so much of the past couple of years means that customers and team members are not “match fit” and that is making challenging customer service situations even more challenging. Setting the team up for success rather than failure will help you here. Review your policies and procedures and remove any unnecessary roadblocks for customers or staff. Once again think about some customer service training or support for your team.

3. Flexible cancellation policies are here to stay because COVID is here to stay for a while longer, and as a result so are flexible refund and exchange policies. Think about how you can use these policies for positive brand development and yield management. Your marketing team many need to work a bit harder to fill those seats. If they don’t already check if your Ticketing provider is enabling self-service to reduce workload for your team and issues for the customer, if not it might be time to start looking for another provider. Fevre Tickets is a Melbourne based company with this functionality already in place for example.

4. Despite the energy of having people attend in person events being what many of us aspire to, online events still have their place, either completely online or hybrid events which means that event planners need to have all the necessary skills to deliver online and in person events. Once again, the delivery of these events will be dependent on the availability of staff or contractors with these skills, finding people with AV skills is one of the greatest challenges for event organisers as many have left the industry for more secure work. Event delivery is not the only challenge, with data safety for personal information collected from event attendees a key issue, checking your IT protocols and ensuring the security of attendee data is essential for event organisers in this space. If you are doing online or hybrid events making online events bigger, better, and more informative and entertaining than ever will be on top of the to do list for these event planners.

5. Training and great leadership skills are more important than ever. With the lack of experience in the industry getting new people up to an acceptable competency level is going to be a key priority for event organisers and suppliers. Read our blog on building a learning culture for more information.

If you are a leader, it is important to understand you are being watched all the time by your team, they are looking for you to lead by example, to live the culture of the organisation but also to watch and learn from you about how to handle difficult situations. If that is not in your skill set then it’s time to do some personal development yourself, none of us are perfect, showing your team you are willing to learn some new skills and develop your expertise is a great way to create a learning culture where the team and the organisation can thrive.

Building a Learning Culture

Posted on March 13, 2022July 17, 2024 by adminlisa

What most people do in their careers is to go to university, get a job and then stop learning. Stop learning and you stop growing. If you are reading this article you are not most people, you know that challenging your ideas with new learning and peer discussions will open up future opportunities that you would never discover by doing the same thing every day.

Does your organisation have a learning culture? If culture is defined as ideas, customs and social behaviour of a society then organisational culture is intrinsically linked to each and every person within an organisation. In relation to learning and development a positive view and an ingrained custom must be supported and modelled by all levels of the organisation including senior managers.

Lately I have been delivering organisational training including building resilience, growing emotional intelligence, leadership, effective time management and challenging conversations. Whilst there is a good gender, cultural and age balance almost exclusively the attendees are not in leadership positions. This would indicate that whilst the organisation supports development, the senior managers are not modelling the behaviour when it comes to self-development.

This may not be surprising, perhaps those in more senior positions have formal qualifications and feel they can hone their skills in daily practice. I thought that too until my learners started to share some of their experiences. It would appear in some circumstances, leaders are providing training to staff to mask the leader’s own deficiencies. One example being an organisation where staff were stressed by organisational changes and having difficulty coping. Instead of the organisation’s leadership group dealing with the underlying issue of ineffective change management strategies, employees were sent off to resilience training. In other examples learners have described poor management strategies, overwork and under resourcing.

Organisations have a competitive edge when the encourage and foster a culture of learning and development. The worth of learning includes staff feeling more valued and engaged with the organisation, there is also increased productivity in the long term with improved skills and knowledge. The permission to learn and develop gives employees an opportunity to seek new and innovative ways to achieve the organisation’s vision. Supporting employee’s development strengthens the trust between employees and leaders.

But why do leaders recognise the importance of this development for their employees but not themselves? There are three main barriers for leaders.

The main excuse is a lack of time, they are so busy they can’t give themselves a break to focus on their own development. This is where the leader needs to step back and ask themselves is their lack of leadership skills causing some of the issues they are facing and could focus on developing these skills have longer term benefits than just getting the job done.

Some leaders may think leadership training is below them and there is an expectation they are already proficient in these areas and don’t need leadership development. This is the delusional leader who thinks these issues are because of knowledge gaps of their staff rather than their own.

Organisational culture. Either there is no commitment to learning and development or perhaps worse it has a “tick the box” attitude where employees are sent off to training to spend the training budget without an understanding or belief in the benefits of learning and development.

Effective leaders recognise they have knowledge or skill gaps and then they will fill those gaps so they can build career flexibility as they progress from one job to the next. At each step of their leadership journey, they should take the time to focus on honing those skills for their organisation, their employees and themselves.

A real culture of learning and development needs to be genuinely created and supported at all levels of the organisation. Management need to model their commitment to personal development and learning so that everyone in the organisation sees that learning and development is valued and without it the organisational vision may remain out of reach.

As the events industry struggles with the challenges of staff shortages and a people with knowledge and experience moving out of the industry to find more stable work, now more than ever a learning culture is essential in event and hospitality organisations and where possible it needs to be fast tracked as new people come on board. Here are some examples of training processes that you can use either for yourself or your team.

Re-enforcing the basics, understanding, and working on areas for improvement across of the fundamentals.

Immersive learning,learning on the job lets learners fully immerse themselves in the experience. To ensure its effectiveness though you must be able to provide structure around the learning and measure the level of skills and knowledge prior to the learning experience and afterwards. The most effective way of doing this is through questions and demonstrations. Make a list of all the things the employee must know and be able to do to be proficient in the task given. Check the list off when they can demonstrate the skills or the knowledge.

Structured work groups where experienced staff are working with less experienced staff, watching and learning is an effective way for your new team members to come to understand “this is how we do things here” without direct instruction. It’s also a good way for people to pick up bad habits so make sure your more experienced staff are complying with policies and procedures before you let them lead the way.

Event or hospitality case studies provide practical, real industry examples that can translate management theory into applicable skills. This is a great way for people to examine issues in a safe theoretical way before being needing to make real decisions in a live environment.

Peer-learning groups create an environment where peers can participate in knowledge sharing, collaboration and feedback, creating an environment with a powerful and personal experience that drives learning and builds effective teams.

Individual Guidance increases self-awareness and strengthens people’s capacity for learning. Guidance is used here instead of feedback which is backward looking and often has a negative connotation as feedback is most often used in a negative way. Guidance is giving people advice which is generally more specific than feedback and more actionable. Sure, it’s good to know if you are doing something wrong by getting feedback, but it is much more useful to get some guidance on how you can do things better in the future.

Reflection allows time to place learnings in a broader context and identify issues and establish the way forward. Giving people the permission and space for reflection is a great way to embed the learning and see positive results from the learning process.

Step 2 – What

Posted on September 18, 2021July 17, 2024 by adminlisa

Deciding What your Event is all about…

Event Scope

The event “what” happens after in depth planning and stakeholder discussions. After developing the original concept plan which may be altered after the feasibility stage, now is when you finalise the event concept and each individual element.

This is now the time to create an event scope. An event scope helps to make clear what is being produced and delivered. It can be very detailed, but one page may be enough. It may contain the following:

An event description
List of each element
Task list to deliver each element
Roles and responsibilities of the main contributors
List of stakeholders
Draft schedule or milestone dates
Basic assumptions (that may change over time)
A budget summary

Event Description

Your event description is your “elevator pitch”. It is the way you describe your event in a concise manner so all involved have a clear understanding of the event vision and what you intend on delivering.

Project Management Approach

A good way to make sure you get everything done is to use a project management approach. It is not as complicated as project managing the construction of a building for example but following some of the same approaches can help simplify the planning and delivery of events.

A project management tool that may be helpful is a work breakdown chart this is one way of applying project management theories to events. As you can see from the diagram the work breakdown chart simplifies the tasks required to complete an activity and the activities required to achieve one of the objectives set in the event plan.

Budget

The event scope will be controlled by the event budget so having and understanding and control over the event budget is essential for a successful event. Unfortunately, when running events things don’t always go to plan and extra spending often required so make sure when setting the budget, you get quotes for anything you need to buy or hire and then add in 15-20% extra as a contingency. If you don’t spend the contingency, then that’s great but you also know it’s there if things get a little tight.

Costs to consider

Venue Hire
Staffing
Audio/visual
Printing
Wayfinding signs
An event app
Entertainment
Cleaning
Security

Catering
Speakers Fees
Activity Hire
Decor
Lighting
Staging
Furniture Hire
Photography/Videography
Marketing

The clearer you are about the costs before the event the calmer you should be, it also might be a good idea to set up approval processes if you are not the only person spending the money to make sure you know about purchases as they happen, and you can manage the budget accordingly.

Use this spreadsheet as a guide and transfer to downloaded event budget spreadsheet.

Marketing

Events are “experiences” and therefore are marketed in a different way to a product. There is nothing tangible the event attendee can take away apart from photos and souvenirs so when marketing the event, it is up to the event marketer to give people a real understanding of the event experience.

Be very clear about your ideal customer, the more you understand your customer the more likely your event will appeal to them. Some questions to ask about your customers:

Understanding your ideal customer helps identify the benefits of attending your event and use these insights to create a desire to attend.

When you are identifying your customer, try to expand you event audience and think about other customer segments that might not immediately come to mind.

How old are they?
Where do they live?
Are they male or female?
Are they already engaged with the event and the community or are they new to the community?
How much time do they have?

Customers

Remember the whole idea about running events is to give attendees a great experience.

People want to feel connected, to each other, to a cause, to an experience. Event managers are in a hugely privileged position they get to craft and deliver some amazing experiences for people. Events provide people with an opportunity to get away from the realities for life for a couple of hours, when you put the customer in the very centre of everything you do when planning and delivering your event you are guaranteed a success.

Pricing

There are a number of different ways to come up with a price for your event.

Breakeven – how many tickets do you need to sell to cover your costs
Stakeholder testing – what will people pay for the event
Similar events – what are other people charging for their events

If capacity of your venue an issue, then you can charge more because of the scarcity of available seats, if capacity is no issue, then setting a cheaper price may help increase the number of attendees.

The most important consideration with pricing is that people get value for money. Customers are savvy, you may be able to scam people the first time but never again.