Uncategorized – EventMploy

Writing a New Chapter for EventMploy

Posted on June 14, 2024June 25, 2024 by adminlisa

Hello, EventMploy Community!

As the CEO and founder of EventMploy, it is with great excitement that I announce a new chapter in our journey. For those who may not know, EventMploy is more than just an app; it’s a vibrant community where event freelancers and organisers connect seamlessly. As someone with over 30 years of experience in the event industry working both as an event organiser and as a freelancer, I saw firsthand the challenges of finding the right talent and opportunities, which led to the birth of EventMploy. Countless conversations with event professionals helped me understanding I was not the only one. Now, we’re ready to evolve and take our vision to the next level.

Why the Change?

Our brand refresh isn’t just about a new logo or colour palette; it’s about reimagining how we serve our community. Over the past years, we’ve listened to your feedback, observed industry trends, and brainstormed countless ways to enhance your experience. Our goal has always been to bridge the gap between event organisers and freelancers, but we realised we could do more. Much more.

What’s New?

1. Expanded Marketplace: We’re thrilled to introduce a new feature that connects event organisers with not only freelancers but also with businesses supplying essential services like audio-visual equipment, staging, and more. Imagine having all your event needs met in one place – it’s now a reality with EventMploy.

2. User-Friendly Design: Our app has undergone a complete makeover. Expect a sleek, intuitive interface that makes finding work or talent easier than ever. The new design ensures a smoother, more enjoyable experience for both freelancers and organisers.

3. Advanced Matching Algorithm: Our enhanced algorithm now considers even more factors to match freelancers with the perfect gigs. Availability, skills, experience, and even preferred event types are considered to ensure the best possible matches.

4. Community Features: We’re building a stronger community with new features that allow for networking, sharing insights, and learning from each other. From forums to webinars, we want EventMploy to be a place where you grow your career and connect with like-minded professionals.

Our Vision

EventMploy was born out of a simple idea: to make the event industry more accessible and efficient for everyone involved. This new chapter is about doubling down on that commitment. We envision a world where no event goes understaffed and no freelancer is without opportunities. A world where finding the right suppliers is just a click away, and organising an event feels less like juggling and more like orchestrating a beautiful symphony.

Join Us

We couldn’t have reached this point without you, our dedicated users. Your trust, feedback, and engagement have been our guiding light. As we embark on this new chapter, we invite you to explore the new EventMploy, make the most of the expanded features, and continue to be an integral part of our community.

Together, we are rewriting the future of the event industry. Here’s to new beginnings and endless possibilities!

Thank you for being a part of the EventMploy family.

Warm regards,

Lisa Price

CEO & Founder, EventMploy

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Feel free to share your thoughts or any questions you might have about the new features. We would also love to hear all about your event experiences. We’re here to make this community as beneficial and rewarding as possible! Your stories and insights are what make EventMploy a truly special place. Whether you’re a seasoned pro or just starting out, there’s always something new to learn and share. We are committed to fostering a supportive environment where everyone can thrive. So, let’s embrace this exciting new chapter together and continue to build a dynamic and successful future for the event industry.

Unveiling Excellence: The Best Event Management Courses in Australia

Posted on November 13, 2023June 25, 2024 by adminlisa

In a world where the events industry is booming, the demand for skilled and creative event managers is higher than ever. Whether it’s a corporate conference, a lavish wedding, or a music festival, the success of any event hinges on meticulous planning, seamless execution, and a touch of artistic flair. Aspiring event managers in Australia are fortunate to have a plethora of educational options to choose from. In this blog, we will explore the best event management courses in Australia, shedding light on the institutions that stand out for their comprehensive curriculum, industry connections, and track record of producing successful event professionals.

RMIT University – Bachelor of Business (Event Management)

RMIT University, based in Melbourne, is renowned for its innovative programs and industry-focused approach. The Bachelor of Business (Event Management) offered by RMIT is a standout choice for those seeking a well-rounded education in event management. The program covers key areas such as event planning, marketing, logistics, and risk management. Students benefit from RMIT’s strong industry connections, with opportunities for internships and practical experience in real-world event settings. The course also incorporates guest lectures by industry experts, providing valuable insights and networking opportunities for aspiring event managers.

William Blue College of Hospitality Management – Bachelor of Business in Event Management

Situated in Sydney, the William Blue College of Hospitality Management is a leading institution dedicated to producing professionals in the hospitality and event management sectors. The Bachelor of Business in Event Management is a comprehensive program that equips students with the skills and knowledge needed to thrive in the dynamic events industry. The curriculum covers event design, budgeting, marketing, and project management. What sets William Blue apart is its strong emphasis on practical experience, with students actively involved in organizing real events, gaining hands-on skills that are invaluable in the professional world.

TAFE Queensland – Diploma of Event Management

For those looking for a more hands-on and practical approach to event management education, the Diploma of Event Management at TAFE Queensland is an excellent choice. TAFE Queensland is a respected institution with a focus on vocational education and training. The diploma program covers event coordination, logistics, and marketing, preparing students for the challenges of the industry. With a strong emphasis on practical skills, TAFE Queensland provides students with the opportunity to plan and execute events as part of their coursework, ensuring they graduate with real-world experience.

University of Technology Sydney (UTS) – Master of Business in Event Management

The University of Technology Sydney (UTS) offers a Master of Business in Event Management, catering to individuals who already possess a bachelor’s degree and are looking to specialize further in event management. This program is designed to deepen students’ understanding of the strategic and business aspects of event management. UTS, located in the heart of Sydney, provides a vibrant and dynamic environment for students to engage with industry professionals and stay updated on the latest trends. The curriculum includes modules on event marketing, sponsorship, and risk management, offering a well-rounded education for aspiring event leaders.

Box Hill Institute – Advanced Diploma of Event Management

Located in Melbourne, Box Hill Institute is a recognized provider of vocational and higher education. The Advanced Diploma of Event Management offered by Box Hill Institute is a comprehensive program designed for individuals who want to delve deeper into the intricacies of event planning and management. The curriculum covers event design, stakeholder management, and the use of technology in events. Box Hill Institute’s strong industry connections provide students with opportunities for internships and networking, ensuring they are well-prepared for the competitive events industry upon graduation.

Edith Cowan University (ECU) – Bachelor of Arts (Event Management)

Edith Cowan University, based in Perth, offers a Bachelor of Arts with a major in Event Management. This program is designed for students who want a broader perspective on the events industry within the context of arts and culture. ECU’s curriculum covers event planning, marketing, and cultural aspects of events, preparing students for diverse roles in the field. The university’s commitment to practical experience is evident in its work-integrated learning opportunities, allowing students to apply their knowledge in real-world settings. Additionally, ECU’s strong ties with industry professionals provide students with valuable networking opportunities.

Event School London – Professional Event Management Course

For those seeking specialized short courses in event management, Event School London offers a Professional Event Management Course. While not based in Australia, this online course caters to an international audience, including aspiring event managers in Australia. The course covers essential aspects of event management, including planning, budgeting, and marketing. What sets it apart is its flexibility, allowing students to learn at their own pace. Event School London’s instructors are industry professionals with extensive experience, providing students with practical insights and advice.

What about Venue Management?

Venue managers are the unsung heroes behind the scenes, ensuring that events run smoothly from conception to execution. A specialized education in venue management not only hones technical skills but also cultivates a strategic mindset necessary for overcoming the unique challenges posed by different event scenarios.

Venue Management School at The International College of Hotel Management (ICHM)

While event management is a multifaceted field, a crucial aspect often overlooked is venue management. The International College of Hotel Management (ICHM) offers a specialized program that addresses this gap — the Venue Management School. Situated in Adelaide, ICHM is globally recognized for its hospitality and hotel management programs.

The Diploma of Venue Management at ICHM is a unique program tailored for individuals aspiring to specialize in the intricacies of managing venues for events. Covering everything from selecting the ideal venue to ensuring its smooth operation during events, this diploma program equips students with the skills needed for a successful career in venue management.

Venue Managers School hosted by Venue Management Australia

Venue Managers School is a two year program (one week over two consecutive years) created by the Venue Managers Association. This is a program created and delivered by industry professionals who are leaders in the industry. The Venue Management School is designed to cater to individuals keen on mastering the nuances of venue management. Here’s what sets this program apart:

VMA, being a prominent association in the events industry, provides students with unparalleled networking opportunities. Connections with professionals and organizations within the VMA network can be instrumental in shaping a successful career in venue management.

Choosing the right event management course is a crucial step towards a successful and fulfilling career in the dynamic events industry. The institutions mentioned in this blog have proven themselves as leaders in providing quality education, combining theoretical knowledge with practical experience. Whether you prefer a bachelor’s degree, diploma, master’s program, or a course specifically for venue managers, these institutions offer diverse options to suit your educational and career goals. As you embark on your journey to become an event management professional, consider the unique strengths of each program, the industry connections provided, and the hands-on experiences that will shape you into a competent and creative event manager. The stage is set, and the spotlight is on you – take the first step toward an exciting and rewarding career in event management.

Unveiling Excellence: The Best Event Management Courses in Australia

RMIT University – Bachelor of Business (Event Management)

William Blue College of Hospitality Management – Bachelor of Business in Event Management

TAFE Queensland – Diploma of Event Management

University of Technology Sydney (UTS) – Master of Business in Event Management

Box Hill Institute – Advanced Diploma of Event Management

Edith Cowan University (ECU) – Bachelor of Arts (Event Management)

Event School London – Professional Event Management Course

What about Venue Management?

Venue Management School at The International College of Hotel Management (ICHM)

Venue Managers School hosted by Venue Management Australia

Mastering Event Budgeting: A Comprehensive Guide to Effective Planning

Posted on October 17, 2023July 17, 2024 by adminlisa

Planning and managing an event, whether it’s a corporate conference, a wedding, a fundraiser, or a music festival, requires meticulous attention to detail and careful financial planning. One of the key pillars of successful event management is budgeting. Creating an effective budget ensures that your event runs smoothly, all expenses are accounted for, and you achieve your desired outcomes without any financial hiccups. In this guide, we will walk you through the essential steps to budget effectively when managing an event.

Define Your Goals and Objectives

Before you start budgeting, clearly define the goals and objectives of your event. Understand the purpose of the event, the target audience, and the desired outcomes. Having a clear vision will help you allocate funds to the right areas and prioritize expenses accordingly.

Estimate Income and Expenses

List all potential income sources, such as ticket sales, sponsorships, donations, and merchandise sales. Be realistic in your estimations and consider different scenarios. Then, create a detailed list of expenses, categorising them into major categories such as venue, catering, decorations, marketing, entertainment, and staff. Research and gather accurate quotes to ensure your estimates are as precise as possible.

When you have a clear understanding of potential income and expenses make sure you know your break-even point. How many tickets do you need to sell, what sponsorships do you need, how much merch do you need to sell to cover all of the expected expenses.

Set Priorities

Your financial priorities will be driven by why you are running your event, are you trying to make a profit? Are you getting paid to create and run the gig? Is your event about brand awareness and money is no object? You financial and event priorities will all stem from this understanding. From here you can set other event priorities. Not all aspects of an event are equal in terms of importance. Determine which elements are crucial to the success of your event and allocate a larger portion of your budget to them. For example, if the quality of the entertainment is a top priority, allocate a larger budget for a high-profile performer. Priorities will also depend on your event vision; some things cannot be compromised if it encompasses the event essence.

The challenge is that not everything will land at the same time, you might have to commit to the talent prior to having quotes on theming. Experienced campaigners will be able to make some gut-feel decisions here, those new to event management might make a few mistakes, here is your opportunity to reach out via networks to get some advice.

Create a Contingency Fund

Unforeseen expenses are inevitable in event planning. It’s wise to set aside a contingency fund, typically around 10-15% of your total budget, to cover unexpected costs. This safety net will help you handle any last-minute changes or emergencies without derailing your entire budget. The other thing to keep in mind is that you need to commit to expenses often before the money starts rolling in. It is a risky venture to enter into event production without funds available to cover expected expenses because events often don’t go ahead for a variety of reasons – not enough ticket sales, changes in the line-up, external influences such as venue issues or global pandemics!

Embrace Technology

Utilise event management software and budgeting tools to streamline the process. These tools can help you track expenses in real time, manage vendor contracts, and monitor your overall budget progress. They also facilitate collaboration among team members and provide a centralized platform for all financial information. Stay tuned for our coming blog on how to use Monday.com to streamline your event planning.

Negotiate and Compare Quotes

When dealing with vendors and service providers, don’t hesitate to negotiate and seek competitive quotes. Compare different options to get the best value for your money without compromising on quality. Be transparent about your budget constraints, as some vendors might be willing to work within your budget to secure your business. The sooner you lock in quotes the better, the closer to the event the more opportunity the vendor will have to charge an “urgency fee”. The timing of your event may also be affected by what else is going on in your location. The more events at the same time, the more work for the vendors, it’s economics, lack of supply and increases in demand will drive up prices.

Monitor and Adjust

As your event planning progresses, continuously monitor your budget against actual expenses. Regularly update your budget spreadsheet or software to track any deviations. If you notice overspending in one area, look for opportunities to cut costs in another. Flexibility is key to staying within your budget while delivering a successful event.

Budgeting and forecasting (regular updates to the budget based on quotes) is key to financial success. Getting the team to think about where the money is being spent will help to make your event a financial success. Cashflow is key, knowing when money is come in and is due to go out is Business 1.01. Lose track of the cashflow at the peril of your event’s financial success!

Involve Your Team

Effective budgeting requires collaboration among your event planning team. Assign roles and responsibilities for tracking expenses, approving expenditures, and updating the budget. Regular team meetings to discuss financial progress and to come up with some new ideas or find efficiencies and to make adjustments will keep everyone informed and aligned.

Effective budgeting is the foundation of successful event management. By defining clear objectives, estimating income and expenses, setting priorities, and embracing technology, you can create a well-structured budget that ensures your event’s success while minimising financial stress. Remember, flexibility and constant monitoring are essential for staying on track and adapting to any changes that may arise. With careful planning and attention to detail, you can confidently manage your event’s finances and create a memorable experience for your attendees.

The Power of Giving: Why Engaging in Charity Events is Essential for Our Communities

Posted on September 20, 2023July 17, 2024 by adminlisa

In a world that often seems to prioritise personal gain and individual success, it is easy to forget the profound impact that community and collective action can have on our society. Charity events, a cornerstone of community engagement, play a vital role in fostering a sense of togetherness and addressing the needs of the less fortunate or causes bigger than the individual. In this blog, we will delve into the importance of creating charity events for the betterment of our communities and the myriad benefits they offer to individuals and society as a whole.

Fostering a Sense of Community

At the heart of charity events lies the notion of community. And one thing that appears universal across time and borders is that all communities create and attend events. Engaging in charitable activities allows individuals to connect with their neighbours, coworkers, and fellow citizens on a deeper level. These events bring people from diverse backgrounds together, bridging gaps and fostering a sense of unity that is essential for strong, resilient communities.

In today’s fast-paced world, many of us are disconnected from our neighbours and community members. Charity events provide a platform for individuals to break free from their daily routines and engage with those around them. Whether it’s a food drive, a fundraising walk, or a local cleanup effort, these events remind us that we are part of something bigger than ourselves.

Addressing Local Needs

One of the most tangible benefits of charity events is their ability to address pressing local issues. Communities often face a range of challenges, from food insecurity to homelessness to educational disparities. Charity events serve as a direct response to these challenges by mobilising resources and volunteers to make a difference.

For instance, a community food drive can provide meals for families in need, while a charity run can raise funds for local schools or healthcare facilities. By focusing on the needs of their own communities, charity events ensure that resources are allocated efficiently and effectively, leading to meaningful, sustainable change.

Teaching Empathy and Compassion

Engaging in charity events is an excellent way to instill empathy and compassion in individuals, particularly in children and young adults. When we participate in activities that directly benefit others, we gain a deeper understanding of the struggles and challenges faced by our neighbours. This firsthand experience fosters a sense of empathy and encourages us to act with compassion in our daily lives.

For children, charity events can be especially impactful. They learn valuable lessons about generosity, kindness, and the importance of giving back to their community. These early experiences can shape their values and guide them towards a lifetime of civic engagement and philanthropy.

Strengthening Social Bonds

Charity events provide a unique opportunity for social bonding. When people come together to work towards a common goal, they form strong connections and friendships. These bonds not only enrich individual lives but also contribute to the overall cohesiveness and resilience of the community.

Volunteering side by side with others builds trust, camaraderie, and a shared sense of purpose. These social connections can extend beyond the event itself, leading to lasting relationships and a network of support that can be invaluable in times of need.

Personal Growth and Fulfillment

Engaging in charity events isn’t just about giving; it’s also about receiving. Many participants find that their involvement in charitable activities brings a profound sense of personal fulfillment and growth. Helping others, whether through time, money, or resources, can be a deeply rewarding experience.

When individuals actively contribute to the betterment of their community, they often discover hidden talents and abilities. They gain a sense of accomplishment, boost their self-esteem, and develop a greater appreciation for the world around them. This personal growth can have a ripple effect, positively impacting other aspects of their lives.

Creating a Culture of Giving

Charity events play a vital role in shaping the culture of a community. When these events become a regular part of community life, they establish a culture of giving and civic responsibility. This culture encourages individuals to stay engaged and committed to making a positive impact in their surroundings.

A community that values charitable activities is more likely to prioritise the welfare of its members and work together to address challenges. This culture of giving can also attract businesses, organisations, and individuals who want to be part of a community that cares about its members and the greater good.

Tackling Global Issues from a Local Perspective

While charity events primarily focus on local needs, they are not isolated from the global context. Many global challenges, such as climate change, poverty, and healthcare disparities, have local manifestations. Engaging in charity events provides individuals with the opportunity to contribute to the broader effort to address these global issues on a grassroots level.

By working on local charity initiatives, communities can raise awareness and advocate for change on a larger scale. Additionally, the skills and experiences gained through participating in charity events can empower individuals to become more effective advocates for global causes.

In a world that can sometimes feel divided and disconnected, charity events serve as a powerful reminder of our shared humanity. They bring communities together, address local needs, and inspire empathy, compassion, and personal growth. By creating or managing charity events, event professionals can play a vital role in creating stronger, more resilient communities and contribute to a culture of giving that has the potential to transform our world for the better. So, the next time you have the opportunity to create or manage a charity event in your community, remember the profound impact it can have, both on those you help and on yourself.

Are Sustainable Events Even Possible?

Posted on July 13, 2023July 17, 2024 by adminlisa

After working in different types of events over a long period of time, even though events generally have a very positive impact on the local community and those who attend, one thing that has always worried me is the negative environmental impacts that come with many events, the larger the event, generally the bigger the impact.

Here are some common environmental impacts associated with events:

Waste Generation: Events often produce significant amounts of waste, including food waste, packaging materials, building materials, decorations, costumes, signage and other disposable or one of use items. According to insidethegames.biz around 130,000 meals were thrown away at the Tokyo Olympics.
Energy Consumption: Events require energy for lighting, heating or cooling, sound systems, and other equipment. The energy sources used, such as fossil fuels or renewable energy, can have different environmental implications in terms of greenhouse gas emissions and air pollution. Do you know how many miles the food you are serving has come from?
Water Usage: Events may require substantial water consumption for catering, sanitation, landscaping, and other purposes. Depending on the region and water scarcity, this can strain local water resources and ecosystems.
Transportation: Attendees traveling to events contribute to increased traffic and emissions. The mode of transportation used, such as private cars or public transport, affects the overall environmental impact.
Noise and Air Pollution: Large events with loud music, fireworks, and generators can create noise pollution. Additionally, the use of generators and other equipment can contribute to noise and air pollution, especially if emissions control measures are not in place.
Land and Habitat Impact: Events held in natural or sensitive areas may result in habitat disruption, damage to vegetation, and disturbance to wildlife. Proper site selection and management strategies can help mitigate these impacts.
Carbon Footprint: The carbon footprint of events includes emissions from energy usage, transportation, waste management, and other factors. High carbon emissions contribute to climate change and its associated environmental consequences.
Water and Air Quality: Improper waste disposal and inadequate wastewater management can lead to contamination of water bodies and deteriorated water quality. Similarly, air pollution from generators, vehicles, and fireworks can have adverse effects on air quality.

To minimise these impacts, event organisers can adopt sustainable practices such as waste reduction and recycling, energy-efficient technologies, carbon offset programs, promoting public transport options, selecting environmentally friendly venues, and raising awareness among attendees about sustainable behaviour.

It is worth noting that the environmental impacts can vary significantly depending on the type of event, its scale, and the actions taken to mitigate those impacts.

Certain types of events tend to have a more significant impact on the environment due to their scale, duration, and associated activities. Here are a few examples of events that can have a high environmental impact:

Music Festivals: Large-scale music festivals often attract tens of thousands of attendees, resulting in high energy consumption, substantial waste generation, and increased water usage. The use of temporary infrastructure, including stages, lighting, and sound systems, along with transportation emissions, can contribute to their environmental footprint.
Sporting Events: Major sporting events like the Olympics, World Cup, or Formula 1 races require extensive infrastructure, transportation networks, and energy consumption. Construction of stadiums, increased traffic, waste generation from spectators, and associated tourism can have significant environmental consequences.
Conferences and Exhibitions: International conferences and trade exhibitions often involve long-distance travel for participants, leading to substantial carbon emissions. These events also require large venues, energy-intensive equipment, and waste generation from promotional materials and catering.
Festivals and Parades: Festivals, carnivals, and parades, such as Mardi Gras or Rio Carnival, can generate enormous amounts of waste, including confetti, costumes, and food packaging. They also contribute to increased energy consumption for lighting and sound systems, as well as transportation emissions due to large crowds.
Construction Projects: While not a one-time event, construction projects like stadiums, convention centres, or large infrastructure developments can have significant environmental impacts. They often involve land clearing, habitat disruption, increased energy and water consumption, waste generation, and emissions from construction equipment.
Mass Gatherings: Political rallies, protests, and mass demonstrations can lead to increased waste generation, especially in terms of signage and placards. These events may also involve transportation emissions due to the large number of people gathering in one location.

It’s important to note that the environmental impact of an event is not solely determined by its nature but also by the practices and policies adopted by organisers and attendees. By implementing sustainable strategies and promoting eco-friendly behaviour, the negative environmental impact of events can be significantly reduced.

To reduce the environmental impact of an event, organisers can adopt various strategies and practices. Here are some effective ways to minimize the environmental footprint:

Sustainability Planning: Develop a comprehensive sustainability plan that outlines specific goals, targets, and actions to minimise the environmental impact of the event. Assign responsibility to a dedicated sustainability team or coordinator to ensure effective implementation.
Venue Selection: Choose event venues that have environmental certifications (such as LEED certification) or eco-friendly features. Consider proximity to public transportation, access to recycling facilities, and the venue’s commitment to sustainable practices.
Waste Management: Implement a robust waste management system that prioritises waste reduction, recycling, and composting. Provide clearly labelled recycling and composting bins throughout the event area. Minimise single-use items and encourage reusable alternatives.
Energy Efficiency: Use energy-efficient lighting and equipment. Opt for LED lights, which consume less energy and have a longer lifespan. Consider renewable energy sources, such as solar or wind power, to meet electricity needs. Encourage exhibitors and vendors to use energy-efficient appliances and equipment.
Water Conservation: Promote water conservation practices, such as using water-efficient fixtures and encouraging attendees to minimize water usage. Reuse water where possible, and ensure efficient irrigation practices if landscaping is involved.
Transportation and Carbon Offsetting: Encourage attendees to use public transportation, carpooling, or cycling to the event. Provide incentives for sustainable transportation choices, such as discounted public transport passes or bike rentals. Offer carbon offset options to mitigate emissions from travel to the event.
Food and Beverage Choices: Serve locally sourced, organic, and seasonal food options. Minimize food waste through careful planning, portion control, and donation of excess food to local charities. Use biodegradable or compostable food packaging and utensils.
Communication and Education: Raise awareness among attendees, exhibitors, and staff about sustainable practices and the importance of reducing environmental impact. Provide clear information about recycling and composting locations, sustainable transportation options, and other eco-friendly initiatives at the event.
Collaboration and Partnerships: Work with vendors, suppliers, and exhibitors who prioritize sustainability. Set sustainability requirements in contracts and encourage them to adopt environmentally friendly practices. Collaborate with local environmental organizations to share knowledge and resources.
Measurement and Reporting: Monitor and measure the event’s environmental performance, including energy consumption, waste diversion rates, and carbon emissions. Use the data to identify areas for improvement and set targets for future events. Publish a sustainability report to showcase the event’s environmental achievements and transparency.

By implementing these strategies, events can significantly reduce their environmental impact and promote sustainability among attendees and stakeholders.

Top Tips for Maximising Ticket Sales to your Next Event

Posted on June 16, 2023June 25, 2024 by adminlisa

Hosting a successful event requires meticulous planning, and one crucial aspect is selling tickets. As an event manager, your goal is to attract attendees and maximise ticket sales. In the vibrant events landscape of Australia, competition is fierce, making it crucial to adopt effective strategies. Read on to find invaluable tips to boost your ticket sales and ensure a memorable experience for your attendees.

Identify Your Target Audience

Understanding your target audience is crucial when selling tickets for your event. You might have a clear picture of your event audience based on the event concept, one mistake event marketers can make is not knowing enough their target market and then making assumptions about their preferences. By conducting thorough market research to identify their preferences, interests, and demographics you can determine the most effective channels to reach them, such as social media platforms or industry-specific websites. By tailoring your marketing efforts to suit your target audience, you can optimise your ticket sales and maximise attendance.

Implement a Multichannel Marketing Strategy

To increase ticket sales, leverage the power of multiple marketing channels. A mix of paid and unpaid channels will be necessary. Be prepared to pay 7-8% of your event revenue on advertising. To effectively use unpaid marketing channels such as social media knowing where your customers consume their social media can help you target your marketing message. With a variety of social media platforms having a presence on all of them is time consuming and unless you have the resources to feed all the channels with content you might need to prioritise some of the channels over the others.

Engaging content about your event and targeted advertisements can help you reach fans and potential new customers. Collaborate with influencers and industry partners to amplify your reach. Additionally, invest in email marketing campaigns to connect with potential attendees directly. By diversifying your marketing efforts across various platforms, you can effectively capture the attention of your target audience.

Optimize Your Event Website

Your event website is a crucial tool for selling tickets. Make sure it is visually appealing, easy to navigate, and optimised for mobile devices. Clearly display event details, pricing options, and an intuitive ticket purchasing process. Consider integrating secure payment gateways to enhance customer trust and reduce cart abandonment rates. Implementing a user-friendly website will help streamline the ticket purchasing experience and increase conversion rates. The size of your event and the complexity of the seating manifest will dictate what ticketing software you choose. Larger complicated events need the backend power of Ticketmaster or Ticketek but most events can utilise other platforms such as Accesso, Trybooking or Eventbrite. Each platform has its pros and cons, once again understanding your customers and how they might buy tickets to your event can help you make this decision.

Offer Early Bird and Group Discounts

Since COVID event audiences seem to be continuing to purchase tickets very close to the event date, incentivising ticket purchases by offering early bird discounts, providing a sense of exclusivity to early adopters may help to move early ticket sales. Early bird promotions create a sense of urgency, encouraging potential attendees to secure their tickets sooner. Creating a waitlist is a great way of gauging interest in your event but also helps to build your mailing list. You might also consider offering group discounts to attract larger attendance. By offering discounted rates for groups of friends or colleagues, you can increase ticket sales while promoting a social atmosphere at your event.

Leverage Influencer Marketing

Collaborating with influential individuals who would appeal to your audience can significantly boost ticket sales. Identify influencers who resonate with your target audience and have a strong online presence. Encourage them to promote your event through sponsored content, giveaways, or discount codes. Their endorsement and engagement can generate buzz, expand your reach, and increase ticket sales.

Encourage Word-of-Mouth Marketing

Word-of-mouth remains a powerful marketing tool. Encourage attendees to share their excitement about your event with friends and family. Offer referral incentives such as discounts or exclusive perks to those who bring in new ticket buyers. Provide shareable content on social media and create a dedicated event hashtag to facilitate discussions and online engagement. By fostering a sense of community and encouraging attendees to become event advocates, you can amplify your ticket sales.

Provide Exceptional Customer Service

Delivering outstanding customer service can make a lasting impression on attendees and lead to positive word-of-mouth referrals. Respond promptly to inquiries and provide personalized assistance. Utilise chatbots or dedicated support channels to handle common queries. During the event, ensure smooth operations, clear communication, and efficient problem-solving. By going the extra mile to provide exceptional customer service, you can enhance attendee satisfaction and build a loyal customer base for future events. Finding the right people to help you deliver your event will not only help you as the event manager create a fantastic event but also create memorable experiences for your event attendees.

Selling event tickets requires a strategic approach that encompasses understanding your target audience, adopting a multichannel marketing strategy, and optimising the ticket purchasing experience. By implementing the tips outlined in this blog post, event managers can increase ticket sales, generate event buzz and some great sales. If you are looking for event staff or event suppliers to help deliver your event come see us at www.eventmploy.com.

Event Planner Notebook Part 3

Posted on December 22, 2022July 17, 2024 by admin

Download Part 3 now using the button above to gain access to the final part of our EventMploy E-book for today’s Event Planners. Utilise all planning documents provided to get ahead for your next event.

Who are the right staff for your next event?

The Event Who is the plan about who you will use to help deliver the event. For smaller events you may do all of the delivery yourself but even so it is likely you will still have suppliers that you will use. Some of the other groups of people and suggestions about how to build relationships are listed below.

Volunteers

Volunteers are a tricky group to manage, because they are volunteers you may feel as though you don’t have the right to expect good performance, but you do! This takes leadership skills though and an ability to influence people to get the outcome you need to achieve your vision.

There are a lot of Apps that help you recruit and communicate with volunteers but they need more information than you think they do.

The volunteer’s job may be fairly easy but for your event to be a success you will need to give them information about how to do that job well. Try to think about all the different questions attendees might ask them and give them enough information to be able to answer those questions confidently.

For example, if your event is a community festival and you have volunteers selling ride tickets, create a “ready reckoner” for them so they know exactly what they are charging for two, four, six, eight tickets of whatever packages you have, give them some idea about the rules, can they give attendees a refund, if so under what circumstances?

f you have a number of volunteers filling shifts during the day make sure you have a system where the person off duty is to give the next person a briefing about what they need to do.

It might seem like you are giving them too much information but if you don’t provide enough information, two things can happen – either they will feel that they are unable to contribute because they don’t have enough information and they may not want to volunteer again or they will make their own decisions that are not in line with the event values and this could damage the brand of the event.

Event Suppliers

Choose event suppliers carefully because they can make or break you event. If possible ask around and get some recommendations for their services.

Things to consider,

are they responsive to your queries?
If they get back to you in a reasonable time this may indicate that they will be reliable.
If they are providing additional information on top of what you have requested this is a good sign, as long as it is relevant, this will indicate to you that they know their business and they understand what you are trying achieve.
If they offer suggestions for how you might produce the same result or better results with a different approach once again this will help identify that they know their business and they really want to help you deliver a fantastic event.

Use the table following to make notes about suppliers and services. It’s handy to keep notes on supplier’s service and prices for future events.

Download the E-book now to access this table and our library of planning tools…

Event Planner Notebook Part 2

Posted on December 22, 2022July 17, 2024 by admin

Use the above button to download our Event Planner Notebook Part 2 to access our EventMploy planning resources and tools for you to fill in as you plan. In Part 2 we cover the when, where, and how of planning your next event. Read our guidance on planning for event risks.

When should you stage your event?

There are a number of considerations when determining when to stage your event. These are just some examples…

What else is happening – research other competing events or other events that may impact the staging of your event, for example if you need to hire marquees it is a good idea to make sure there is not another event in town on the same weekend hiring out all the good marquees.
Review back to the event vision, when should the event take place to achieve the vision.
Think about the lead time you have available. Working out your event timeframe means having a clear idea of all of the tasks and activities needed to be completed.
Is your venue available. Some events might not work if they are not in the right venue, a major sporting event needs a stadium, a couple might have a dream location in mind for their wedding or the event has capacity requirements that can only be met by a certain venue. In these situations the When of the event might be dictacted by venue availability.
Sporting events might have to occur at a certain time of the year or part of the season.
How complex the event is

To give you some idea a milestone birthday party can take around a month to organise. A networking event, customer appreciation event, product launch somewhere between 3 to 6 months and a fundraising gala, trade show or a fete could take 6-12 months.

Finally think about your target market and determine an event time that is most likely to suit. Family events during the day over a weekend but not too late on a Sunday for example.

Use the planner document in our E-book to determine the best time for your event.

Choosing a venue

Choosing a venue may be simple if you have a readymade venue at your fingertips like a school, however if the choice of venue is not forced upon you these are some of the things you need to think about when selecting the venue:

Does it fit with the event concept?
Will the venue hold the expected attendance?
If your event is a free event can the venue can cater if more than expected people turn up?
Is the venue available when you need it?
Does the venue have a good reputation among event managers and customers?
What are the technical capabilities of the building like free wifi, ability of the venue to support your audio-visual requirements?
What does the venue provide, what facilities and amenities are available – parking, toilets, cloak rooms?
What food and beverage facilities are available?
Do they have a licence to serve alcohol?
Does the venue provide event staff?
Does the venue have sustainable practices?
How safe is the venue, do they have an emergency management plan?

Developing a checklist of these things will help ensure you have all of the potential issues covered, it’s really hard to remember everything so keeping a list like this will be invaluable.

Accessibility and community impacts

Is the venue or your event easily accessible? Is there public transport nearby? Are there parking facilities?

The time of your event will impact how people will travel. An event finishing later in the night will have a higher number of event attendees looking to drive. If it is too hard or inconvenient to get to the venue your attendees just won’t come.

Also remember that the customer experience includes the journey to the event. The last thing you want are attendees turning up to the event in a bad mood because there was no parking or bad traffic management which created traffic jams and they were late for the start of the event.

Think about the impact of the event on the local community. A heavy metal rock outdoor concert will have a higher impact on the community than a classical concert held in an auditorium.

If you are holding an event on the weekend in a local community, you may need to talk to the local council about road closures and advise residents about the expected increase in pedestrian and vehicle traffic.

Download the E-book now to start using these planning tools and continue reading…

Event Planner Notebook Part 1

Posted on December 13, 2022July 17, 2024 by admin

Download our Event Planner Notebook Part 1 using the above button to access our EventMploy tips and tricks to plan your next event. We have included planning resources and tools for you to fill in as you plan. This Three-Part Series will help you break down your Event planning tasks into digestible goals, and support you in brainstorming, contingency planning, and problem solving.

Throughout history our communities have come together to celebrate, to learn, to enjoy theatre, music or sport.

Event management therefore is as old as civilised society however it remains a small industry of unique individuals who have a huge range of skills and who at times have to work under an enormous strain to ensure that the “show must go on”; people who forego their own weekends, nights and public holidays to ensure the enjoyment of others. That said it is so much fun.

Event management can be broken down into seven elements – why, what, when, where, how, who and how well. Following this process can help what seems like an overwhelming list of things to do become more achievable.

The 7-steps

The 7-steps process while simple can really help identify what needs to be done in order to create and manage a great event. It doesn’t matter if you are someone volunteering to run your first school fete or sporting club family day or your cousin’s wedding, a product launch or a conference by using the processes detailed in this book, the checklists and the suggested activities you will have all you need to manage your own event.

One of the most challenging elements of event management is focus! Events are time specific therefore you don’t get the gift of time, all the way through the process you will choose to complete one activity over another competing activity. Sometimes these will be choices you make and other times they will be forced upon you by suppliers or circumstance. Using a tool like this book will help you keep on top of the huge number of decisions you must make and tasks you must complete or delegate.

Event managers need to be the calmest person in the room because things can and do go wrong, by planning and using the processes outlined here you will be in a much better position to deal with issues as they arise and still put on a fantastic event.

How this book works

The first section of the book combines information about the 7-step process along with tasks you need to complete. The second section of the book has all the actionable items repeated so you can use these to manage another two events.

Before you start let’s get the creative juices flowing by thinking about events you may have been to in the past.

Let’s get started!

The 3 Best Events I Have Attended

Event 1 ____________________________

What made it great?

What would have made it greater?

Event 2 ____________________________

What made it great?

What would have made it greater?

Event 3 ____________________________

What made it great?

What would have made it greater?

Let’s talk about vision

Why are you running your event?

Events are about make an emotional connection and you need to be very clear about what you are trying to achieve. Is it to raise money, give back to the community or celebrate an important event in your life. The Why is critical to the eventual outcome.

People do and buy things that make them feel good. Your event must tap into something special inside each of your attendees. A good example of this is if you are running a school fete. A great way to connect with the attendees is to get their kids involved. Parents love seeing their kids in the spotlight!

A vision creates understanding about what you are trying to achieve, the purpose of the event and the principles that drive your decision making along the way.

Sometimes you will be the event manager not the event creator so if you are it is even more important to understand why the event exists, this understanding will drive everything you do and help you connect with volunteers, suppliers, customers and any other stakeholders.

It might seem a bit of an overkill to create a vision for your event, however, with all of the competing priorities you will face when creating and managing an event along with everything else in your work and personal life the vision will keep you anchored in what you want to achieve. When you feel a little lost come back to the vision and remind yourself why you began the event in the first place.

Download the E-book now to learn how to write a vision, and more…

Is it a disagreement or a path to a new idea?

Posted on September 8, 2022July 17, 2024 by adminlisa

We all know how stressful it is to work in the events or hospitality industry. Having deadlines, physical demands, environmental conditions, being responsible for the risks to other people’s wellbeing, working in the public eye and working with the public all adds to increased stress levels. It can be a real rollercoaster. Added to that is the inevitable disagreements that we have with colleagues, clients, suppliers, and members of the public.

In my career I can’t tell you how many difficult conversations I have had to be a part of, some have gone well, some not so well. Such as telling clients that despite all their plans they can’t do something because the risk assessment doesn’t stack up or cutting employee hours because of declining ticket sales or having to negotiate with a supplier about changing bump-in times to suit other suppliers. None of these things are fun and I am sure you could add a hundred more examples from your career.

These difficult conversations must be had though, so the event planning and delivery can continue. Sometimes you need to have an argument or disagreement to get everyone to voice their concerns, clear the air and move on. Conflict generally gets a bad rap, mainly because of the behaviour of participants not because conflict itself is a bad thing. Disagreements and arguing can be a great thing for an event team. Resolving difficult issues can really galvanise a team, it exposes each other to a diversity of thinking and helps the team to understand each other a little bit better.

As most businesses now are coming to understand diversity is a good thing and cognitive diversity results in a smarter group who will come up with better ideas. As the saying goes two heads are, better than one, and many heads are even better, especially when everyone is willing and feels safe to share their experience and opinions.

One of the worst things that can happen when deciding on how to deliver certain event elements is that people with experience or expertise stay quiet. Or the decision makers do not listen.

Another problem is “group think” may envelope a team, this is when people collectively believe or buy into the wrong decision.

I personally experienced that in 2009 when working at the MCG. Collingwood were playing Geelong in a preliminary final, it was a huge game, the public area was sold out. The MCC members area was a mix of reserved seats and general admission. Nearly 15,000 people were in the queue when we opened the gates around 4.30pm. In what is now incredulous in hindsight we convinced ourselves the crowd had all come in early. They hadn’t – and 20 minutes before the bounce the gates to the MCC Members Reserve were closed with an estimated 2,000 waiting to get in.

If only someone had argued with the group think, the gates would still have been closed but at least some more effective plans would have been implemented in the meantime.

While different opinions and disagreements can feel uncomfortable, they can help a team make progress towards a solution with innovative solutions. This is in contrast to when people have “nicer” conversations and either agree or hold back what they think.

Unfortunately, sometimes in difficult situations we lead with our ego wanting to prove we know best or to “win” the argument. We might ignore the logic behind another person’s view or dismiss evidence that should be considered. The aim of the conversation shifts from resolving an issue or solving a problem to everyone out for themselves and their own agenda.

So how can we approach conflict and disagreements in a psychologically healthy way? We need to change the way we approach disagreements and conflict. Change is difficult, training and practice is necessary for this behaviour to become the default position of the group debate. Here’s how…

1. Remember We Are All Aiming for the Same Goal

Clients, freelancers, suppliers, local government representatives and even attendees – ultimately, we all want the same thing – a safe event where there are no distractions between the event and the event attendee.

Everything we are doing, all the planning, the risk assessments, the delivery, and the disagreements should be all aiming to that one goal. If that is not your goal, you are most probably in the wrong business.

By keeping the aim of your event in clear focus any conversation, any disagreement, any argument then has a different outcome. It is not about who wins or loses, it is not about who is the smartest person in the room, it is about listening to all points of view and selecting the solution that gets you closer to your aim and ensures the maintenance of trust in the relationship.

In my experience I have seen many difficult conversations where the goal seems to be…

To persuade people you’re right or
To look better than your challenger

In contrast if we want to find better solutions together, we need to set the stage by kicking off the discussion with a reminder of the shared goal. Encourage people to use inquiry and understanding as the basis of the conversation with an emphasis that everyone is on the same team. Offer these reminders:

We’re here together in the spirit of inquiry, as colleagues, not opponents
Our shared goal is to find the best way to overcome this challenge so we can deliver an amazing event
All viewpoints to achieve this goal are encouraged and welcomed
There is no “winners” or “losers”, the event wins if we make progress
Everyone is an equal participant, there is no hierarchy or special importance given to one person’s viewpoint over another’s
We need to recognise that people have varying experiences, not all will suit the situation but all of that experience is valid

2. Keep it About Facts, Logic and the Specific Situation

To ensure an effective and efficient debate the hardest thing to do is to keep the conversation on track. Discussions can very quickly splinter, especially when people feel like their ideas are under attack or if they don’t feel listened to or respected. In these types of discussions regardless of how closely aligned the participants are to the overall event goal, every participant will be coming at the discussion from a different perspective.

In situations when people feel strongly about their opinions, they can subconsciously, use logical fallacies, they might dodge questions, use irrelevant or bad facts, and in the worst instances be dishonest. They can also bring in different issues which distracts from the points being discussed.

It’s important for participants to use the following rules, so none bad behaviours are not displayed during the discussion…

The discussion is not about who cares more, who’s the loudest, who’s most powerful, or who’s the most articulate
No deceptive tactics – including hiding facts, not stating the truth when you know it and not leaving anything out
Identify facts and clarify when your comments are an interpretation of a fact
Identify logical fallacies
Analyse the evidence and the quality of the evidence, including the source. Remember the best evidence is primary evidence, whenever you can try to see the actual situation for yourself.
If the debate diverts into side discussions steer the conversation back to the topic at hand

3. Don’t Make It Personal

Arguments tend to go off track very quickly when people feel like their ideas, their experience or their expertise is being questioned. When emotion and ego become part of the discussion participants become more interested in protecting themselves or their ideas than looking for innovative solutions.

The most productive discussions need to have the following ground rules…

No name calling or personal attacks
Don’t use judgemental statements or questions. Questions like “how could you believe that?” or “it’s obvious, why can’t you see it?” may put the other person on the defensive. Questions using “what”, such as “what makes you feel that way?” or “what has led you to that conclusion?” are more helpful.
Assume that everyone’s intentions are good, and they are trying to do their best
Understand that you will not lose face for changing your mind and you don’t have to be “right”
Encourage everyone when the discussion is moving you closer to a workable resolution, rather than when someone is “right”

4. Be Respectful

For working relationships to be truly productive, you need to be willing to respect everyone’s point of view and be prepared to change your mind or your position if someone has a better solution. Here are some tips on how you can display respect in difficult conversations…

Respect the experience and expertise that each person brings with them
Don’t take things personally
Actively listen to every person and their viewpoint, even if you disagree
Admit when you’re wrong and accept when others have good ideas or solutions
Be curious. Bad ideas can be useful; they can help point us in the direction of new or better solutions

5. Pick the Right Time

When people are under pressure, now might not be the right time for a discussion where all parties are not in agreement. In contrast waiting for the “right” time just may not be possible due to event timelines.

A simple “is now a good time to talk about…” is a great way to start a conversation in a neutral way. It demonstrates you respect the other person’s time and it also gives people an opportunity to delay the conversation so they can prepare for the discussion.

Give people time to come to the discussion with their thoughts and facts prepared, don’t blindside people by making them discuss difficult topics or things that need cognitive effort. When people are prepared for a discussion you will have a thorough discourse getting you closer to the “best” solution for the circumstances in the time you have.

When working in events or hospitality there are always going to be difficult conversations you will need to have. In time sensitive situations you will also be under pressure to resolve issues or come up solutions quickly. Sometimes you can’t wait for the perfect decision you will just have to make some decision. The more you practice discussions using these tips the better the outcome for you, the other people in the discussion and your event.